The Hackathon is an activity that is very enriching for anyone involved in a project of this type. In general, the intended project consists of a campaign, more specifically a poster, which encourages students to participate in a Hackathon.

The general marketing objectives are based on making known what the Hackathon is and convincing students to get involved in this journey.

The campaign's target audience will be university students in the area of ​​Business Sciences, as is the case of Management, Marketing, Logistics courses, among others. The aim is thus to reach the largest number of young people, and in a first phase the main focus will be on students from the districts of Lisbon and Setúbal.

With this, we aim to increase the number of participants in the Hackathon and, consequently, increase the notoriety of E³UDRES².